Telegraph Ave. Booklet

Project Details:

Berkeley's Telegraph Avenue is one of the most famous main streets in California. With street photography as its focus, this booklet aims to showcase the history of Telegraph Avenue and the unique personality of its surrounding community by highlighting typography found through the street such as storefront signs, utility signs, street signs, etc. Two posters were also designed to promote the booklet launch.

Description

Deliverables

Digital & physical 24-page booklet, 2 posters

Why were yellow and blue the chosen colors?

You might ask…

Telegraph Avenue is next to UC Berkeley whose school colors are blue and yellow. The Cal Bear school spirit can be seen everywhere throughout Telegraph Ave. and it is part of their identity as well as the city of Berkeley’s.

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